Masan Consumer Corporation

About Us

Masan Consumer is one of Vietnam’s leading food and beverage companies and have recently entered into the home and personal care (“HPC”) space. At Masan Consumer, our business commitment is “To improve the spiritual and material lives of Vietnamese consumers each and every day”. We are true to our commitment as we are a consumercentric company that provides innovative solutions to solve consumers’ daily basic needs with quality and affordable staple products while also introducing more premium products to service our consumers as Vietnam develops.

Founded in 1996, Masan Consumer quickly became a market leader in the domestic food and beverage industry after transitioning away from an export model. Today, Masan Consumer is a billion - dollar revenue business with a diverse por tfolio of trusted brands and products in the fast - moving consumer goods (“FMCG”) sector. Our products include soy sauce, fish sauce, chili sauce, convenience foods, congee, sausage, instant coffee, cereals, bottled beverages, and HPC products. We also have an extensive distribution network in Vietnam. As a result, 98% of Vietnamese households have at least one Masan product (Kantar Worldpanel)